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Our Latest Blogs & News Updates

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Share your As We Grow Story

Over the years we have heard hundreds of stories about our products and the way in which you got to know our brand. Stories like how they have been passed down through generations, withstood difficult weather, or how it's your kids comfort sweater that makes them feel warm.

Now we want to cherish them in a more special way and have them written down.

Click here to share your story with us 

With each story you will receive a new 10% code.

After a week (on the 7th of February) our team we will choose the best story and announce the winner to receive a gift card of 50,000kr. ( $360 )

We appreciate your loyalty to the brand and have loved to see you Grow with us over the years… Keep an eye out for your story in our next ad.

We are excited to hear your As We Grow story.

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What is the Difference Between Fast Fashion and Slow Fashion

What is the Difference Between Fast Fashion and Slow Fashion

We are living in an interesting time. It’s a time where you can order an entire season’s worth of clothing online and the wardrobe to store it in. It can arrive at your door tomorrow, and you can even use an app to hire someone to put it all together and organise it for you.
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An Interview With Katie Watts on Childrenswear Photography

An Interview With Katie Watts on Childrenswear Photography

Katie Watts caught our eye a while back with her beautiful photography and feed on Instagram @Bet_Agna, named after her children Bettie and Agna.
We chat to her about all things work and family.

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The Best Tips For Dressing Stylish Children

The Best Tips For Dressing Stylish Children

This week we sit down with stylist Sarah Clark founder and editor of LittleSpree.com to talk all things kids fashion. 

"Style first then quality, then comfort"

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An Interview With Caperberry’s Editor Olivia Sewell

An Interview With Caperberry’s Editor Olivia Sewell

As We Grow launches The Grow Journal with interview with Caperberry’sgreat editor Olivia Sewell.
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Junior Magazine Awards For the Best Eco Brand

Junior Magazine Awards For the Best Eco Brand

We are so happy to share with you that AS WE GROW won the prestigious Junior Design Awards, Gold for Best Eco Brand !
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Celebrating 7 Years Since Opening Our First Store

Celebrating 7 Years Since Opening Our First Store

We are so excited to be celebrating 7 years this month which coincides with the opening of our new shop in Reykjavik.
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Our Pocket Dresses For Girls Are Back!

Our Pocket Dresses For Girls Are Back!

New Pocket Dresses are on their way. This style has been in our collection since the beginning. 
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Our Partnership With Icelandair

Our Partnership With Icelandair

We are so proud to present our new Alpaca Wool Scarf that is now available onboard on all Icelandair airplanes.
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