Update From Paris

 

Delicious knits in juicy colours hanging in our booth at Playtime Paris

Excellent feedback from new and existing buyers. So very happy about being here.

The big portraits of Hildur and Kjartan gain so much attention. They are gorgeous after all.

 

 

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Playtime Paris 2015

It´s that time of year again. The creme de la creme of childrens clothes on display at Parc Floral de Paris. We are of course talking about the Playtime Paris trade fair. As We Grow will of course be there with a beautiful line of knitwear and more. If you are in Paris next weekend you can find us there at booth nr. M16.

 

Playtime Paris will be open from January 31st to February 2nd.

 

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A great blog about knitting

Thank you Linda Hansen for your comments about As We Grow knitting products on your wonderful blogsite loopknitting.blogspot.no. Linda has passion for knitting and started to knit when she was only 5 years old, and since she was 20 she has been knitting almost every day. A great blog about everything related to knitting. 

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As We Grow children's clothes now in stores

Mýrin is an Icelandic Design shop located in shopping mall Kringlan.  They were the first shop to start selling our line.  We are so happy with how Karitas, the lovely shop assistant, arranged the clothes on display.

We are happy to aanounce that you can now get As We Grow at Barnabúðin, Mýrin and Rammagerðin

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Snoop-Around interviews the As We Grow team

The Snoop-Around people came to visit us for some photos and info about our label.

[caption id="attachment_469" align="aligncenter" width="614"] María, Me (Guðrún) and Gréta. Photo: Nanna Dís[/caption]

 

To read the interview and see more pictures go to Snoop-Around

It is also published in issue 14 2012 of The Reykjavik Grapevine

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Happy Summer

Today marks the official start of summer here in Iceland. Schools are closed and we celebrate, some of us even receive a little gift that has to do with summer, maybe a skipping rope or a kite.

There is also a Children´s Cultural Festival going on in Reykjavik so there is an unusual amount of activities to choose from.

 

The Festival is held now for the second time 17.-22. of April.  With almost 200 events to choose from the aim is to increase cultural interest with children.

The picture above is from the opening event where 1100 9-10 year olds danced in synchrony at the Harpa Concert Hall by the harbour.

There are so many activities to choose from, including: Lego workshop, kite factory, Biophilia music factory, Origami, Charlie Chaplin´s The Circus at the cinema and so on and so on...

For a program pdf click here

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Looking forward to debut @ CPH KIDS fashion fair 2-5 february!

"We are very excited and are already looking forward to it, growing with you and your children on board" says María Ólafsdóttir and Guðrún Ragna Sigurjónsdóttir, the designers of the Icelandic brand As We Grow, that is debuting at CPH KIDS fashion fair 2-5 februar. María graduated from Parsons School of Design and has over 20 years of experience in designing for children, and Guðrún graduated from the Iceland Academy of the Arts and has been designing knitwear since she was a little girl, and has worked among others at Karen Millen.

A/W 2012 is a mixture of charming retro pieces in simple shapes all in their signature alpaca and wool yarns, achieving a luxurious look with a vintage feel.

"Our collection focuses on blending Scandinavian design with one of the most precious natural fibers in the world, alpaca from the Peruvian Andes, that is ideally suited for use in baby clothing, because it is both soft and comfortable".

The clothes are for active children and the range allows for layering and encourages mixing and matching to create individual looks and styles.

"We welcome everyone to visit us at the fair and are extremely excited", says Guðrún.

As We Grow will be at booth number T1-030D

Opening hours:
Thursday 2.feb 9.00 – 18.00
Friday 3.feb 9.00 – 18.00
Saturday 4.feb 9.00 – 18.00
Sunday 5.feb 9.00 – 17.00

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