"We are very excited and are already looking forward to it, growing with you and your children on board" says María Ólafsdóttir and Guðrún Ragna Sigurjónsdóttir, the designers of the Icelandic brand As We Grow, that is debuting at CPH KIDS fashion fair 2-5 februar. María graduated from Parsons School of Design and has over 20 years of experience in designing for children, and Guðrún graduated from the Iceland Academy of the Arts and has been designing knitwear since she was a little girl, and has worked among others at Karen Millen.
A/W 2012 is a mixture of charming retro pieces in simple shapes all in their signature alpaca and wool yarns, achieving a luxurious look with a vintage feel.
"Our collection focuses on blending Scandinavian design with one of the most precious natural fibers in the world, alpaca from the Peruvian Andes, that is ideally suited for use in baby clothing, because it is both soft and comfortable".
The clothes are for active children and the range allows for layering and encourages mixing and matching to create individual looks and styles.
"We welcome everyone to visit us at the fair and are extremely excited", says Guðrún.
As We Grow will be at booth number T1-030D
Thursday 2.feb 9.00 – 18.00
Friday 3.feb 9.00 – 18.00
Saturday 4.feb 9.00 – 18.00
Sunday 5.feb 9.00 – 17.00