AS WE GROW shortlisted for the Icelandic Design Awards 2016.

October 05, 2016

We are both proud and fortunate to have been shortlisted for the Icelandic Design Awards 2016. Many thanks to Hönnunarmiðstöð and the jury for seeing the value in our work.

The Icelandic Design Award 2016 Shortlist


The Icelandic Design Awards will be handed out for the third time in October 6th, in Safnahúsið, Hverfisgötu 15, at 18:00.


As We Grow

As We Grow was established by lawyer and managing director Gréta Hlöðversdóttir, textile designer Guðrún Ragna Sigurjónsdóttir and fashion designer María Th. Ólafsdóttir. In their collections, the company combines tradition and modern day demands, aesthetics and durable clothing that both grows with the child and lasts between generations.

The jury writes:
“As We Grow builds upon sound environmental values and a sustainable approach to the use and life cycle of the products. The timeless simplicity of the design and high quality of the products with a societal responsibility and ambitious environmental policy has created a unique position for the company both in Iceland and abroad.“