As We Grow Women

 

Our children’s clothing is always at our forefront and is the heart and soul of our brand. All of our young customers however have parents and we have designed wonderful knitted items for our slightly older and wiser customers.

The collection consists of warm and cozy sweaters, stylish capes in multiple colors and designs, unique knitted hoods and hats to keep us warm during the colder months.

We aim to increase the collection for the older customers and are even thinking about making some of our bestseller children items in larger sizes.

We will keep you posted!

Collaboration with The Museum of Design

22639380_243297719534914_4226499835060027392_n

As We Grow organized a great event with the Icelandic Museum of Design and Applied Arts. The event was held in the beautiful halls of the museum and presented our unique line of clothing straight to the consumer. The turnout was fantastic and this co-operation was a great way to introduce our brand message of slow fashion and timeless design to our customers.

Those who showed up also got a great opportunity to purchase a few exclusive items of our clothing line.

As We Grow is always on the look out for ideas to inspire ourselves and others with events such as this one with the Museum of Design and Applied Art.

Autumn Winter ’17

  AWG_020

Our brand new line for fall/winter 2017-2018 is inspired by a book from the 50’s by Kathleen Mellor that teaches children how to get dressed by themselves. We fused the inspiration with our Nordic roots and design heritage to bring you a wonderful array of unique and classic looks.

 

The collection was created to enhance the experience of getting dressed and to enable the children to move with ease and confidence. Each piece is crafted with the most delicate hand in premium materials and infused with the story, passion and purpose of the country they represent, Iceland.

 

The colour palette embraces blue in many forms, earthy, highland tones and pops of bright pink and seafoam. Functional essentials that live up to the fewer, better philosophy that is the heart of As We Grow.

 

These items will keep your young ones warms for years to come … maybe even decades!

Sourcing Premium Materials

To get the highest quality materials straight from the source we visited Peru to see the amazing surroundings and locations that bring us our high quality alpaca wool and pima cotton.

IMG_2766_kids_trends_2017_summer_girls_boys_natural_fabric_1024x1024

We believe in sustainability and fair trading and viewing the location and meeting the people we do business with in person was essential to us and gave us full confidence in being able to deliver a high quality product straight to our customers.

 

As We Grow stands for slow fashion and creating quality clothing that lasts and we will stop at no end to fulfill that promise.

AS WE GROW is the winner of the Icelandic Design Awards in 2016

As We Grow is the proud recipient of the Icelandic Design Award for 2016. The award honors the best Icelandic design and architecture annually, and is given to a designer, a team, a studio or an architect for an outstanding new work or collection that demonstrates creative thinking, resourceful solutions, thorough presentation and professional methodology throughout the design process.

 

The Icelandic Design Award is established by the Icelandic Design Centre in collaboration with the Icelandic Academy of the Arts and the Museum of Design and Applied Art.

 

The jury had great things to say about our brand:

“As We Grow builds upon sound environmental values and a sustainable approach to the use and life cycle of the products. The timeless implicity of the design and high quality of the products with a societal responsibility and ambitious environmental policy has created a unique position for the compnay both in Iceland and abroad.”

 

We are very proud and grateful for this great honor!

AS WE GROW shortlisted for the Icelandic Design Awards 2016

We are both proud and fortunate to have been shortlisted for the Icelandic Design Awards 2016. Many thanks to Hönnunarmiðstöð and the jury for seeing the value in our work.

The Icelandic Design Award 2016 Shortlist

The Icelandic Design Awards will be handed out for the third time in October 6th, in Safnahúsið, Hverfisgötu 15, at 18:00.

As We Grow

As We Grow was established by lawyer and managing director Gréta Hlöðversdóttir, textile designer Guðrún Ragna Sigurjónsdóttir and fashion designer María Th. Ólafsdóttir. In their collections, the company combines tradition and modern day demands, aesthetics and durable clothing that both grows with the child and lasts between generations.

The jury writes:

“As We Grow builds upon sound environmental values and a sustainable approach to the use and life cycle of the products. The timeless simplicity of the design and high quality of the products with a societal responsibility and ambitious environmental policy has created a unique position for the company both in Iceland and abroad.“