New Childrenswear AW22
This joyous new range is our with warm colours and celebrates our clear focus in designing sustainable children’s wear, using natural materials of the highest quality and drawing inspiration from our nature and heritage.
The idea for As We Grow started with a sweater, knit by a mother for her child. While it fit it was the child’s favorite sweater, and after outgrowing it, it was passed on from child to child in the extended family, uniting all of the families and friends.
We see value in clothing that can be passed on and therfore we focus on making clothes that last and designing the sizes to accommodate for growth. The timeless simplicity of the design and high quality of the products with a societal responsibility and ambitious environmental policy has created a unique position for As We Grow, both in Iceland and abroad.