Award winning Icelandic design - luxurious and eco-friendly materials. Click here to view our story


This year we participate in Singles’ Day by offering our As We Grow friends 30% off with the code ONE of selected Fair Trade sweaters, scarfs, shawls and blankets made of high quality alpaca wool.

Our philosophy is based on responsible environmental considerations and towards the lifespan and durability of products. We strive to design high quality garments that last. We encourage people to buy fewer garments but more sophisticated ones.

Wool, the raw material we use the most, is a sustainable natural product in that it does not waste the earth's non-renewable resources in the same way as polyester, nylon or acrylic materials do. It grows on free-ranging animals. Woolen garments are completely degraded in nature, transformed into soil, unlike garments made of synthetic or synthetic materials.

Our discount on selected products is valid only on November 11th.

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