Award winning Icelandic design - luxurious and eco-friendly materials. Click here to view our story

New Childrenswear Collection

Our new childrenswear collection is inspired by the sea that surrounds us living in Iceland - to catch glimpses of earlier times while rediscovering old seaside villages. The foam of the sea hitting the rocks. The grandeur of sitting on the dock with the endless ocean before you. The warmth of the sun on your skin. The countless destinations to explore awaken a limitless imagination. To start your journey, we´ve curated a wardrobe of carefree holiday classics to suit our shorts-meet-wool-sweater weather. Just bring your bucket and start creating new worlds. Clean lines of head-to-toe basics in cotton and linen create a pristine sartorial canvas - elegantly understated and fuss-free.  The result is a collection full of love, reflecting on carefree summer days with our loved ones at our favourite vacation spots - where the imagination is unlimited. This collection embodies all sorts of journeys, whether the destinations is among the stars or just down the pier. 

As always, the design direction stays true to As We Grow’s philosophy of producing timeless and sustainably made clothing. Pieces that can be passed from friends to family and from one generation to another.

New Childrenswear Collection
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