Press & News / Icelandic design

The wonderful news of Crown Princess Victoria expecting her second child with husband, Prince Daniel, brought back fond memories at the As We Grow office today :)

While on her official visit in Iceland, summer 2014, Crown Princess Victoria received a gift for her daughter, Princess Estelle, from the Iceland Design Centre. The gift was composed with a beautiful selection of As We Grow items, including our signature piece, the colour blocked cardie and our lace pocket cardie -both 100% alpaca- and our Peter Pan collar shirt made from 100% pima cotton. According to Halla Helgadóttir, Managing Director of the Iceland Design Centre, Victoria was very impressed by the design and quality of the As We Grow products and said that she looked forward to see them grow with little Princess Estelle ♥ 
 

Delicious knits in juicy colours hanging in our booth at Playtime Paris

Excellent feedback from new and existing buyers. So very happy about being here.

The big portraits of Hildur and Kjartan gain so much attention. They are gorgeous after all.

Thank you Linda Hansen for your comments about As We Grow knitting products on your wonderful blogsite loopknitting.blogspot.no. Linda has passion for knitting and started to knit when she was only 5 years old, and since she was 20 she has been knitting almost every day. A great blog about everything related to knitting. 

Mýrin is an Icelandic Design shop located in shopping mall Kringlan.  They were the first shop to start selling our line.  We are so happy with how Karitas, the lovely shop assistant, arranged the clothes on display.

We are happy to aanounce that you can now get As We Grow at Barnabúðin, Mýrin and Rammagerðin

Today marks the official start of summer here in Iceland. Schools are closed and we celebrate, some of us even receive a little gift that has to do with summer, maybe a skipping rope or a kite.

There is also a Children´s Cultural Festival going on in Reykjavik so there is an unusual amount of activities to choose from.

The Festival is held now for the second time 17.-22. of April.  With almost 200 events to choose from the aim is to increase cultural interest with children.

The picture above is from the opening event where 1100 9-10 year olds danced in synchrony at the Harpa Concert Hall by the harbour.

There are so many activities to choose from, including: Lego workshop, kite factory, Biophilia music factory, Origami, Charlie Chaplin´s The Circus at the cinema and so on and so on...

For a program pdf click here