AS WE GROW - UmhirðaAs We Grow is an icelandic design company, which executes "slow fashion", exclusively using raw materials without harming the environment or mass production. Our production is fair trade, which ensures fair trade wages, continuing education opportunities, medical care and a safe and beautiful environment for all. 

ALPACA WOOL is a naturally sustainable and temperature-regulating product, sourced directly from the alpacas that roam freely in their natural habitat. This type of wool is light and the fibre is hollow, making it ultra soft and able to provide superior insulation. It is also naturally hypoallergenic, lanolin-free and comparatively longer, stronger and more durable than other wool fibres. 

MERINO WOOL is naturally sustainable and temperature-regulating with soft and strong fibers. Merino wool is naturally antibacterial and highly resistant to odours caused by normal body perspiration or sweating. It is highly resistant to stains and has a very good durability.  

LINEN is a natural fiber which has been used for centuries because of its amazing properties. The more it’s used, the softer it gets and it’s extremely durable, meaning it can last decades when cared for correctly. Linen fabric is also fully biodegradable which makes it a fantastic option for those who shop with an environmentally conscious mind.

PIMA COTTON is said to have a 50% longer life expectancy than other cotton products and great for people who have sensitive skin like children. It is a higher-end type of cotton with a longer fiber than conventional cotton. It has a reputation for producing a smooth fabric that’s soft to the touch, wrinkle resistant and ultra durable.  Pima cotton makes the fabric extremely durable and also extremely soft, which means your clothes will feel better and last longer, hypoallergenic and doesn't irritate even the most sensitive skin types. This means that on a micro-level there is less scratching and friction between your skin and the fabric. Peruvian Pima cotton used in our cotton knitwear is considered the best cotton in the world thanks to the excellent natural conditions of the fields in the north of Peru where it is handpicked to prevent damage to the fiber.

TANGUIS COTTON is a long staple cotton, easy to spin and dye, and with such hydrophilicity that leads to a fabric of outstanding quality. It outstands for its whiteness, strength and softness. This one of a kind cotton is highly absorbent and can retain 24 to 27 times its own weight. Clothes made from Tangüis cotton are breathable as it rapidly absorbs and releases perspiration.

ORGANIC COTTON is a natural and eco-friendly fabric. What differentiates organic cotton is that it is grown as part of a balanced ecosystem. Soil is enriched with compost, creating healthy plants that attract fewer pests. Instead of using petroleum-based herbicides and pesticides, farmers pull weeds, trap bugs, rotate crops and use companion plantings such as corn to attract beneficial bugs and lure away pests.


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