We encourage you to take care of each other, our planet and of your garment.

We make pieces that are intended to last for generations to come. Caring properly for your garment helps to ensure that it will be a treasured piece for years to come.


We want you to enjoy your AS WE GROW garment for as long as possible. Given a little care, a piece of quality garment can last for generations.

The best way to wash your wool is by hand and not very often and before you soak your garments in water you should make sure you really do need to wash it. Alpaca and wool are naturally self-cleaning materials that often just need to be aired out. Think it through, a fresh breeze might do!

But when or if the time comes and you need to wash your garment, we suggest hand-washing wool pieces in cold water with a gentle, natural soap. Here are more information on the proper wool washing technique. 

Premium yarns like wool are often spun quite differently to their lower cost or synthetic alternatives. Pilling is not a sign of poor quality wool - in fact the opposite. Pilling is natural and inevitable occurrence among products that are made using wool fibres. To minimize pilling, follow care instructions and determine whether or not your garment needs to be washed at all. 

Alpaca has a self-cleaning ability so you need to wash it less often – airing can be all that’s needed. Ideally, you should wash it as little as possible and hanging it outside and spraying it with a little mist for a day will freshen it up. It can be worn many times without washing and you can spot wash it if something has been spilled on it.

We recommend washing all wool by hand, gentle, no rubbing, squeezing or wringing and laying it flat on a towel to dry. When washing your garment by hand, make sure the water is cold and use only wool soap or shampoo. Let your garment soak in soapy water for 20 minutes, do not rub or wring and let the soap do the work for you. Change the water and let the garment soak in clean water for 20 minutes. Repeat. Lay it carefully on a towel, roll up the towel and squeeze out excess water. Shape your garment while laying it flat on a towel and let it dry. Never hang to dry.

100% COTTON - Includes Pima Cotton, Canvas, Corduroy

Machine or hand wash with cool water and a mild soap. Lay flat to dry.

Our cotton is machine washable, but hand washing will always extend the life of your garments.  
Linen may be washed, on low temperatures at 30-40°C. Use a gentle machine cycle and a mild detergent to protect the fibres. Carefully remove any excess water, avoiding any wringing or twisting. Lay the product flat and pull the fabric to hang dry.

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